Posted on 14 Comments

Infographic: Does Coaching Really Work? The Benefits of Coaching Your Clients Should Know!

Scroll down the page for the full version of this infographic

As part of our focus on “The Benefits of Coaching”, Tom Casano has compiled helpful statistics from various sources and surveys into one infographic you can use on your website – to demonstrate how and why coaching works to potential clients! Here’s what Tom has to say:

You already know the true value of your coaching. You’ve changed lives and helped make dreams come true.  You’ve helped get people on their right path in life and you’ve seen coaching work and you know it works. You know coaching is effective!

But when a prospective client lands on your website or gets referred by a friend, they’re not always as certain as you are that coaching will work for them. Why? Life coaching is still a relatively new field, and there is plenty to be skeptical about. To someone who has never heard of life coaching, or barely knows what a life coach is and does, the benefits and possibilities can sound a little far-fetched at first.

Someone who has never heard of coaching and has no idea about how powerful it truly is, might hear that a life coach can help them reach their goals, find their life purpose, and live their dreams. This sounds super-human!

And then there are people who think they’ve already got it all worked out or that they can “figure things out” on their own. One that I hear all the time is, “Why would I need a coach for my life?”

And the truth is, no one is going to understand someone else’s life as well as their own. But at the same time, as a coach it’s sometimes painful to know how effective your help, support, facilitation and guidance is, and how many people can benefit from coaching – but aren’t! Doesn’t it eat you up sometimes?

After all, your true calling and purpose in life is to help other people live their dreams, to be happy, confident, and live their best life.

So, what blocks you from helping improve people’s lives? In part, it’s the lack of understanding, skepticism and the uncertainty of this new field called “coaching”.

It’s astounding! If people really, really knew how much value you offer and how dramatically it can impact their life, wouldn’t they be lining up at your door? There are millions of people who feel stuck, unhappy, lost, confused and lacking confidence. You know you can help them to dramatically transform their life. But they don’t know that!

Thanks to a study from the International Coaching Federation (ICF), there are plenty of statistics that prove the effectiveness of coaching. For example, here are 4 benefits identified by clients from an ICF survey:

  1. 80% of clients improved their self-confidence
  2. 73% of clients improved their relationships
  3. 72% of clients improved their communication skills
  4. 67% of clients improved their work-life balance

To help you, we recently developed an infographic to help you demonstrate to visitors to your website that life coaching really does work, and really is effective. Feel free to share this infographic on your website to help prove to your clients that yes, coaching not only works, but it can totally transform your life!

Here is the full sized infographic, “Does Life Coaching Really Work?”:

Does Life Coaching Really Work Tom Casano-900


Tom-Casano-headshot-smallContributing author: Tom Casano is the founder of Life Coach Spotter where we help you find new coaching clients. Just like you, we help you find clients who are feeling lost in life and want to live the life of their dreams.



If you liked this infographic on the benefits of coaching and inspiring your prospective clients, you may also like:


Posted on Leave a comment

*UPDATED* 7 Great Reasons To Get Your Own Coach! | By Kerryn Griffiths PhD

Coach with their Coach in office

Coach with their Coach in office

Arguably one of the best coaching tools of all is simply to have your own coach. Kerryn Griffiths, champion of peer and mentor coaching and Founder, Director & Global Coordinator of ReciproCoach explains why she believes having your own coach is so essential for coaches. Read on!

When I’m looking for a coach, it’s essential to me that my coach has a coach of their own.

Coaching is not about ‘fixing’ something that’s broken – it’s about being the best you can be. And if I’m taking on a coach to help me be at my best, I want to be sure that they are too.

People are now talking about their coaches freely, seeing coaching as a reward and a highly valued inclusion in the best employment packages. The general public is finally recognizing that having a coach leads to even greater success, fulfillment and self-actualization.

So if this is really the case, why doesn’t every coach have their own coach?

Good question.

Here are 7 Great Reasons Why You Might Want to Get Your Own Coach

1. Hone your coaching skills

The best way to improve or learn how to coach, is to be coached yourself.

This is experiential learning at its finest. You learn what works well by experiencing it and importantly, you also learn what not to do by experiencing that!

2. Walk your talk

Unless you have your own coach, you’re expecting other people to engage in something that you don’t engage in yourself.

Also, if we’re going to change outdated and inaccurate perceptions about coaching, we need to walk our talk – having your own coach shows the world how valuable YOU think coaching is.

3. Build better coaching relationships

Being in coaching yourself reminds you how it feels to move out of your comfort zone and be vulnerable.

What does it feel like to be challenged? How does it feel to share the innermost workings of your mind? Whether you know it or not, your clients sense your comfort with your own vulnerability, and this heightens the trust and honesty in your coaching relationships.

4. Be coachable

Coaches like working with clients who are ‘coachable’, yet the way you coach also reflects YOUR ‘coachability’.

If you think you ‘know’ or if you think you don’t ‘need’ coaching, you are not coachable. And a coach who is not coachable themselves, is missing an essential coaching ingredient.

By going into coaching yourself on a regular basis (once a year at a minimum), you are invited to move into a space of ‘not knowing’ – a key to being coachable.

5. Get new tools, ideas and inspiration

When we’re coached by someone else, we experience someone else’s coaching style. We get new coaching tools and see different ways of doing things – like another coach’s intake or wrap-up process.

So, having your own coach is a great way to freshen up and inspire your own coaching style, process and toolbox.

6. Experience all the benefits of coaching yourself

You too can experience and enjoy the proven outcomes of coaching including heightened self-awareness, enhanced wellbeing and improved goal attainment. And if you want to sell coaching, you need to be aware of all the benefits.

Here are some success stories from the ICF (International Coaching Federation). Reading about them is one thing but talking about them from experience is quite another. And your clients and prospects will notice the difference.

7. Stay in the zone

When you have your own coach, you get to EXPERIENCE coaching, and be reminded of why you became a coach in the first place. This keeps your excitement and enthusiasm for coaching fresh and real.


Being a coach is more than just applying a set skills, tools and frameworks with our clients

Being a coach is really about BEING a coach – inside and out. You work on the outer coach behaviors through building your coaching toolkit, courses and professional development events, but if you’re not being coached yourself, you’re missing out on perhaps the most powerful means of developing your inner coach behaviors.

It is your inner coach behaviors that clients feel and are attracted to. It’s also your inner coach behaviors that give your coaching depth.

I’ve given you 7 reasons why you might want to have your own coach, but I bet once you take on your own coach, you’ll have at least 7 more!

And if you’re inspired to get your own coach, check out Reciprocoach here >> to learn more about reciprocal peer & mentor coaching for you!

Do YOU have your own coach? If yes, we’d love to hear what you’re getting out of it by commenting below!

kerryn_green_sml_adjContributing Author: Kerryn Griffiths, PhD (coaching and learning), is the founder and global coordinator of ReciproCoach, an international community of professional coaches for fun and affordable reciprocal peer coaching, mentoring and supervision. Join over 1000 like-minded coaches at with the coupon code: CoachingToolsCo and not only will you be on your way to having your own coach, but you’ll also receive a year’s subscription to your choice of one of the ReciproCoach Business resources ($25 value).

If you liked this article about having your own coach, you may also like: