Posted on Leave a comment

The Coaching Tools Switches Currency to US Dollars


TCTC-New-Logo-300pxThe Coaching Tools announces that it’s officially switching it’s main currency to US Dollars as of Friday 11th March 2016.

The Coaching Tools is a Canadian owned and run organization – and proud to be so. But when The Coaching Tools founder, Emma-Louise Elsey, started selling her coaching tools and exercises online in early 2009 she had no idea that the business would take off internationally.

Now, as part of a website overhaul, The Coaching Tools ( ) announces it is officially switching it’s main currency from Canadian (CAD) to US Dollars (USD) as of Friday 11th March 2016.

Why are they making the change now? During recent user testing it emerged that people visiting the site assumed the site was already in US Dollars – including our Canadian customers. This currency change is the first step of a larger set of website upgrades intended to make the website clearer and more usable for visitors.

Emma-Louise Elsey, CEO and founder of The Coaching Tools Company said:

EmmaLouiseElseyBWsmall“We have an active client base of over 12000 newsletter readers from 124 different countries, and purchasers from over 88 countries worldwide. As the company continues to grow internationally, and because 60% of our clients are American, it just makes sense to switch to US Dollars.”

The Coaching Tools wants to keep delivering excellent customer service, listening to customer requests and making improvements so that coaches can find the tools and resources they need to have successful businesses, and increase the impact of coaching worldwide.

The Coaching Tools offers over 100 brandable coaching tools, forms, templates and exercises including many completely free coaching tools and templates to help coaches get started. With new content being added on a regular basis, and over 225 articles geared specifically towards coaches, it is not surprising that The Coaching Tools Company weekly newsletter has a large readership. The ready-to-use coaching tools also come in handy toolkits in areas like Business Coaching Tools, Self-Discovery, Career, Productivity and Time Management Tools, Life Balance and Goal-Setting Tools to help clients with goals or issues like the The biggest seller is the Welcome Pack Templates Toolkit which has all the key coaching forms a coach needs to get started.


Emma-Louise Elsey started The Coaching Tools Company in March 2009 at the suggestion of coaching colleagues. She has been coaching for over 10 years, writes articles, workbooks and delivers seminars and mini-retreats.

As a life coach Emma-Louise has worked with professionals such as lawyers, accountants, engineers, project managers, computer programmers, teachers, HR specialists, marketing and sales professionals and small business owners to help them figure out who they are – and create a life they love.

She is also the creator of Life Coach On The Go, a stepping-stone for people who may not quite be ready for their own life-coach. People can coach themselves using articles, quotes, coaching tools, exercises and more.


You may also like:

Posted on 5 Comments

Prize Draw! Name Our New Coaching Programme…

Help us name this programme

You told us you’d like a Ready-to-use Coaching Programme! Well, now we’d like YOUR help to name this programme and check we didn’t miss anything!

Answer 3 quick questions to enter our draw to win one of 3 Ready-to-Go Coaching Programmes (simply scroll down to answer the 3 questions below!)

This Transformational Life Coaching Programme Helps:

  • New and existing clients review and get a fresh outlook on their lives
  • Envision and set inspiring goals for the next 3 months
  • Review what they’ve learned and take action!

Hit the ground running (for just $99) with:

1) 11 x Awesome Coaching Tools, Forms & Exercises

2) A Step-by-Step User Guide (how & when to use the tools)


3) A Marketing Bundle to Promote Your Programme:

  • Printable Promotional Poster
  • Engaging Programme Graphic to use on Social Media
  • Marketing copy
  • List of ready-to-go Social Media posts


[column size=one_half position=last ]

The Coaching Tools included are:

  1. Take Stock and Take Action!
  2. Set Your Coaching Goals!
  3. What Makes Your Heart Sing?
  4. Identify Your Energy Zappers?
  5. Letting Go Exercise
  6. Detox Your Toxic Relationships!
  7. 3 Month Visioning
  8. 3 Month Goals Worksheet & Get started!
  9. Daily Success Habits Exercise
  10. Identify Your Spark Team!
  11. Learnings Summary Sheet

[gravityform id=”2″ title=”true” description=”true” ajax=”true”]


You may also like:

Posted on Leave a comment

10 SMART and Unusual Goal-Setting & Action Planning Tips (Infographic)

It’s goal-setting time! I hope you find these ‘different’ goal-setting and action planning tips helpful!

Which of these 10 Goal-Setting and Action-Planning Tips resonates with you?



If you liked this info/graphic on Goal-Setting and Action Planning, you may also like:

Posted on 2 Comments

Coaching Tools 101: The Balance and Self-Care Toolkit – How and When to Use These Tools!

Relaxed Coach using Balance& Self-Care Tools on Sofa with Laptop

Relaxed Coach using Balance& Self-Care Tools on Sofa with Laptop

We live in a society that rewards us for achievement, qualifications, status and success. Many people work themselves extremely hard to get there – ignoring what their bodies and minds are telling them. But what’s the point of success, a great career – if you’re always stressed, overwhelmed, don’t see your family and friends (or are grumpy/tired when you do see them)?

This article about our Balance & Self-Care Tools and Toolkit was written in answer to a request for more information on how to use our toolkits more effectively. These articles are also helpful if you’re looking for a coaching process to follow, want to create a Coaching Program or workshop or perhaps simply want some new coaching tool ideas for your toolkit!

So, welcome to your Balance & Self-Care Toolkit Guide! We want you to LOVE your coaching tools, so this guide is part of a series to help you use our Toolkits more effectively. We describe each tool in the toolkit, its purpose, how and when to use it, give additional tips AND identify which tools work in coaching sessions, as homework, in workshops or teleseminars and group coaching!

NOTE: Please be aware this is a long article, jam-packed with information about the tools in the Goal-Setting Toolkit. And it’s also neatly structured with lots of headings so it’s easy to scan too.

SECTION 1: Assess Your Clients’ Current Balance & Self-Care

  • TOOL 1) The Wheel of Life Template
  • TOOL 2)  Self-Care Quiz
  • TOOL 3)  Are You Sitting TOO Comfortably?  Comfort Zone Exercise

SECTION 2: What Are Your Clients’ Specific Self-Care Needs?

  • TOOL 4)  My Energy Zappers Coaching Exercise
  • TOOL 5)  Detox Your Toxic Relationships Exercise!
  • TOOL 6)  Self-Care & Needs Review Exercise!

SECTION 3: Taking Action & Setting Boundaries

  • TOOL 7)  The Power of No! Workbook

SECTION 4: Wrapping Up

  • TOOL 8)  Letting Go Coaching Exercise

SECTION 1: Assess Your Clients’ Current  Balance & Self-Care Levels

Wheel of Life Template Exercise Page 1TOOL 1) *Free* The Wheel of Life Template

Especially Good For: All types of clients.

Description and Purpose of Tool: The Wheel of Life gives a wonderful visual representation of how balanced a client’s life is across 8 key areas. Each segment on the wheel is scored according to how satisfied your client is in each segment/area of their life – raising awareness, and providing the opportunity to make change. In additions this exercise will help clarify priorities for goal-setting, allowing the client to plan so that their life is closer to their definition of balance.

Note: This tool is a bonus – included from our FREE Coaching Tools! To learn everything you need to know about this powerful coaching tool read: The Complete Guide to the Wheel of Life.

Steps and How to Use:

  1. Ask your client to review the 8 areas on the Wheel of Life. Do they like the category labels? If not, they can rename them and/or split the categories below to make them more meaningful:
    i.    Family & Friends (can be split to give a score to each)
    ii.    Partner/Significant Other/Romance
    iii.    Career
    iv.    Finances
    v.    Health (can be split into emotional/mental and physical/fitness/nutrition)
    vi.    Physical Environment/Home (can be split into work and home environments)
    vii.    Fun/Recreation/Leisure
    viii.    Personal Growth/Learning/Self-development
    Other examples of areas your client might like to add to the wheel and score could include; spiritual wellbeing, service, leadership, integrity, achievement or community.
  2. Now ask your client to think about what success feels like for each area.
  3. Then ask them to rank their level of satisfaction with each area of their life by drawing a line across each segment, placing a value between 1 (very dissatisfied) and 10 (fully satisfied) against each area to show how satisfied they are currently with these elements in their life.
    Tip: Use the example wheel in the bottom right to show them how to score/draw the line.
  4. The new perimeter of the circle represents their “Wheel of Life”. A great question to start reviewing their wheel is to ask them, “So is your wheel of life a bumpy ride?”
  5. Now, looking at the wheel,  here are some questions to ask and take the exercise deeper:
    •    Are there any surprises for you?
    •    How do you feel about your life as you look at your Wheel?
    •    How do you currently spend time in these areas?
    •    How would you like to spend time in these areas?
    •    Which of these elements would you most like to improve?
    •    How could you make space for these changes?
    •    Can you effect the necessary changes on your own?
    •    What help and cooperation from others might you need?
    •    What would make that a score of 10?
    •    What would a score of 10 look like?

When: Use at any time in a coaching relationship for a quick life satisfaction and balance tune-up. This is an especially good tool to use with prospects and new clients.

Use This Tool:

•    In Session*
•    Homework*
•    Workshops*
•    Teleseminars*
•    Group Coaching*

* This tool is a fabulous all-round exercise!


  1. This is an excellent tool to use regularly to track your clients’ progress! Learn more about how to do this in our article: A Simple 3 Step Process to Measure Progress Towards ANY Coaching Goal!
  2. Once the initial scores have been given, 3 easy follow-on activities are:
    i.    Brainstorming and identifying actions to raise their satisfaction scores in each segment (or in the segments that score the lowest)
    ii.    Using the segment names and scores as a prompt to explore what a full and balanced life would look like – for each wheel segment.
    iii.    Using the scores which the client is most dissatisfied with – or would most like to improve – to brainstorm goals and next steps.

TOOL 2) Self-Care QuizSelf-Care Quiz

Especially Good For: All types of clients.

Description and Purpose of Tool: This quiz is intended as a thought-starter around some very practical self-care measures – physical appearance, health, physical environment, time management, energy levels, emotional needs and more.

Steps and How to Use:

  1. Review the instructions at the top of the form.
  2. Ask your client to complete the quiz and add up their answers to come up with a score.
  3. Then coach them around their results. How did it feel to complete the quiz? What did they notice? What surprised them? What have they learned about how they take care of themselves?
  4. Finally, what actions/next steps might they want to take?

When: This coaching tool can be completed at any time. If your client has come to you to improve their self-care and/or life-balance it can be a great tool to complete early on to help them get a quick overview as to how much care they are currently taking of themselves.

Use This Tool:

•    In Session         (Review results, but don’t waste time completing this quiz in session)
•    Homework*
•    Workshops*
•    Teleseminars
•    Group Coaching*

* This tool is great as an easy piece of fun homework, and in group coaching where clients can discuss and compare answers.

Tip: This may just seem a simple quiz – but it packs a punch! So be sure to dig deeper around any No’s the client may have ticked.

TOOL 3) Are You Sitting TOO Comfortably? Comfort Zone ExerciseComfort Zone Coaching Exercise

Especially Good For: All types of clients, but especially useful with unmotivated or workaholic/relentlessly busy clients.

Description and Purpose of Tool: Where is your client on the “Comfort Continuum”? This tool provides an excellent springboard for your clients to slow down and do less, or speed up and take action – and for you to discuss discomfort being a necessary part of growth.

Steps and How to Use:

  1. Review the instructions at the top of the form.
  2.  Ask your client to answer the questions and then use their gut-feeling or instinct to put an X and mark where they are on the “Comfort Continuum”.
  3.  The next step for your client is to ponder, “Is this where I want to be?”
  4.  And finally, this exercise wraps up with asking what action your client will take as a result of this new learning – including an action they could take now (or by the end of the day).

When: This coaching exercise can be used with a client at any time but, as with the Self-Care Quiz and Wheel of Life, it’s great to use at the start of a coaching relationship to give the client an overall awareness of how comfortable and stuck, or uncomfortable they might be.

Use This Tool:

•    In Session
•    Homework*  (This tool makes a great piece of contemplative homework)
•    Workshops*1
•    Teleseminars*
•    Group Coaching*1

*1 In Workshops or Group Coaching, you can draw the “Comfort Continuum” on a whiteboard or flipchart and ask workshop attendees to each put an X to mark where they are. Then discuss the similarities and differences and what they  mean for each of us, for our loved ones, for society.

Tip: This exercise can be very revealing for “Type A” personalities too. When I first completed this exercise I was in discomfort from rushing around, learning lots, doing too much. I realised I wanted to be MORE comfortable. Ironically being busy was my comfort zone! – and relaxing was uncomfortable for me…

SECTION 2: What Are Your Clients’ Specific Self-Care Needs?

In Section 1 your client got a feeling for how balanced their life is and whether they’re taking care of themselves or not. In Section 2, your clients can get specific about what and who is draining them – and what their specific self-care needs might be.

TOOL 4) My Energy Zappers Coaching ExerciseEnergy Zappers Coaching Exercise

Especially Good For: All types of clients.

Description and Purpose of Tool: How can we love our life if we feel exhausted? So, what is zapping your clients’ energy? What one thing particularly zaps their energy? This exercise is also a great introduction to the idea that mental and emotional drains have an impact too.

Steps and How to Use:

  1. Ask your client to read the instructions at the top – which also give examples of potential energy zappers.
  2. You may like to share that there are 3 key types of drains:
    1) PHYSICAL Drains eg. a lack of sleep or tired & aching muscles
    2) MENTAL Drains eg. incomplete tasks, clutter, unmade decisions, an outdated wardrobe etc.
    3) EMOTIONAL Drains eg. long-standing arguments or ‘situations’, ‘SHOULDS’, yours or other people’s behaviours.
  3. Now coach them around their results. How did it feel to write out their energy zappers? What did they notice? What surprised them? What did they learn from completing this exercise?
  4. Finally, ask them what actions/next steps might they want to take?

When: This coaching exercise can be used at any time. Whip it out if your clients complains of being tired or drained.

Use This Tool:

•    In Session*     (great to use in session or for homework when a client
•    Homework*    complains of being tired or drained)
•    Workshops*1
•    Teleseminars*1
•    Group Coaching*1

*1 Excellent exploration exercise in workshops, teleseminars and group coaching: 1) Get people to brainstorm in groups a list of things that zap people’s energy generally, 2) Then ask them to share these with the larger group (it’s good for people to hear others’ ideas and zappers!), 3)  Finally ask people to write down their own unique energy zappers on the worksheet.

Tip: You may like to offer that your clients’ energy zappers are things they might like to start saying “No” to in their lives.

TOOL 5) Detox Your Toxic Relationships Exercise!Detox Toxic Relationships Coaching Exercise

Especially Good For: All types of clients.

Description and Purpose of Tool: WHO we spend our time with has a significant impact on our lives – some relationships uplift and inspire us and others are downright draining. This is about bringing awareness to, and being intentional with, whom we spend our time. It’s a great exercise to do with all our clients – and in our own lives too.

Steps and How to Use:

  1. Review the instructions with your client.
  2. Ask your client to make a list of the 20 people you spend most of your time with.
  3. Now ask your client to give everyone on the list a score by asking: “How do I generally feel after spending time with this person?” Score each person on a scale from +5 to -5 (where a + leaves you feeling good and a – leaves you feeling somehow less).
  4. Now review the scores. Great questions to ask include:
    – Are there any surprises?
    – What are the scores for the people you spend most of your time with?
    – Are you generally spending more time with the “pluses” or “minuses”?
    – How much time are you spending with the high scoring +4s and +5s on your list?
    – What about the draining -4s or -5s?
    – What other patterns do you notice?
  5. Now decide on next steps:
  6. a) First, consider the “plus” relationships. How could your client spend more time with them? If you don’t have any +4s and +5s on your list, who can you think of who could fill that slot? How else could you find and develop +4 and +5 relationships?
    b) Then, consider the “minus” relationships. In theory, these are people to try and spend less time with – but any healthy relationship has rough patches and it’s not necessarily the right thing to discard someone simply because times get tough. You could ask if there a wound or grievance that needs to be brought into the open and discussed? Where are they giving their power away? Who has your client outgrown – is it time to let go and move on? And finally, for “minus” relationships your client may still want or need, how can your client change HOW they spend time with them so they still feel good about themselves?
    c) Lastly, consider your most important relationships. Does your client need to shift things around to spend more time with those who are most important?

When: This tool can be used at any time, but it’s probably best NOT used too early in the coaching relationship. There are other tools that are better used before this one to lay the path for the learning and action that may follow this exercise. It’s ideal to be used as part of a life balance and self-care assessment. Here your client gains an understanding of how they are currently taking care of their relationships – and how those relationships take care of them.

Uses For This Tool:

•    In Session         (This tool is probably best given as homework,
•    Homework*       then reviewed in depth in session)
•    Teleseminars

NOTE: Avoid this exercise in workshops/group coaching – as there may be people on your clients’ lists who are also present in the workshop and may be upset by how they are scored.


  1. Remind your client that we can’t change others’ behaviour (only our own). So, how could they behave, spend less time or spend time differently with people to boost their relationships?
  2. I do hope you try this exercise out on yourself! It’s one of my favourite coaching tools and gives us an empowering way to review our relationships – including partners, colleagues, friends and family – and make conscious, powerful choices that leave us feeling better about ourselves and our lives.
  3. Finally, it may be worth mentioning that as we work on and change ourselves, we may notice people reacting to us differently, or that we see people differently. This is all a normal part of our growth. We may need to make a decision whether we still want these people in our lives – and if so, how.

TOOL 6) Self-Care & Needs Review Exercise!Self-Care and Needs Coaching Form

Especially Good For: All types of clients.

Description and Purpose of Tool: Knowing ourselves and our needs is essential to living a balanced life. This exercise asks people to give a score out of 10 to various universal needs and how we could raise our score. Where do your clients need to take better care of themselves? Use this exercise to get an insight into what’s preventing your client from feeling happy and at peace with themselves.

Steps and How to Use:

  1. Review the instructions at the top of the form with your client.
  2. If in session, ask your client to complete the scoring first, noting that It’s important for your clients to give a first gut or instinctual score.
  3. Now ask your clients to write down what they need/could do to raise that score against each item.
  4. Then ask your clients to review and answer the questions at the bottom of the page.
  5. Coach them around their results. What surprises were there? You could also ask them some additional questions to go deeper following on from this exercise like:
    – How would I like to spend more time?
    – Where would I like to spend less time?
    – What is most important to me right now in life?
    – In the morning I want to look forward to:
    – In the evening I want to look forward to:
    – If I could have more fun in my life I would:

When: This coaching tool works well at any time – as a way of getting an overview of our clients’ needs and how/whether they are being met.

Uses For This Tool:

•    In Session
•    Homework*
•    Workshops*
•    Teleseminars*
•    Group Coaching*

Tip: Remind them to NOT think too much about their answers, but instead to write down whatever ‘pops’ into their mind for the best results.

SECTION 3: Taking Action & Setting Boundaries

TOOL 7) The Power of No! WorkbookLearn to Say No Coaching Exercise Page 1

Especially Good For: People who would like more time for themselves and their needs – or who would like to be more assertive.

Description and Purpose of Tool: This mini-workbook has 4 juicy pages. Until our clients learn to say “No” they will continue to be stressed and overwhelmed – and their goals and priorities will suffer! Use this workbook to help your clients understand where they need to say “No” more, how their beliefs could be getting in the way, what THEIR priorities are (so they can be clear on why they need to say “No”). Finally, they create a personalised 3 step action plan to say “No” when they need to!

Steps and How to Use:

  1. This workbook has been designed so your client simply works through the 7 sections in order.
  2. If using in session, pick just one of the 7 sections to work with at a time, then asking questions to delve deeper like, “What do you notice?”, “What could you do differently?”, “How does that make you feel?”, “What are you resisting?” and “What unique obstacles do you have?”
  3. If giving this as homework, give one page at a time. Be sure to include the Appendix with tips and techniques (page 4) when you give them page 3 (where they pick actions to move forwards with).
  4. Finally, review their actions! What steps will they take going forwards to say “No” more?

When: This tool can be used at any time, but it’s probably best used later in the coaching relationship – unless the client has specifically expressed a wish to learn this skill or build confidence and assertiveness.

Use This Tool:

•    In Session              (Pick just one of the seven sections at a time to avoid overwhelm)
•    Homework            (Give one page at a time to avoid overwhelm)
•    Workshops*1
•    Teleseminars*
•    Group Coaching*  (Pick just one of the seven sections at a time for group discussion)

*1  Use this FABULOUS tool “as is” to base a workshop or teleseminar around. Sections 1-3 are ideal for brainstorming out loud or in smaller groups of 3-4 people. Sections 4 and 5 can be completed alone. Each question in section 6 could be brainstormed before being individually completed. And finally each person completes the “taking action” in section 7 using the Appendix of Tips and Techniques to support them. An additional activity could be to brainstorm tips and techniques for saying “No” with the larger group BEFORE handing out the Appendix to help them.

SECTION 4: Wrapping Up

What better way to wrap up a Balance & Self-Care program than to look at what needs to be “let go”? Now it’s time for a cleansing “release”.

TOOL 8) Letting Go Coaching Exercise

Especially Good For: All types of clients. But especially where you may notice patterns of bearing grudges, holding onto the past, or resisting change.

Description and Purpose of Tool: People often hang onto things which cloud their minds and drain them of energy – preventing them from moving forwards. This coaching exercise also explores WHY they’re holding on and the benefits of NOT letting go.

Steps and How to Use:

  1. Review the instructions with your client.
  2. Then ask your client to make a list of 10 things they might need (or want) to let go of.
  3. Once they’ve done that, ask them to consider how they benefit by “holding on” to each item. This is what you may know as the “secondary gain” – what they gain by staying exactly as they are.
  4. Now review and discuss the client’s responses. Great questions to ask include:
    – Are there any surprises?
    – How do you feel as you review your list? How would it feel to let go of ALL of these items?
    – Which items are you ready to set free?
    – Where are you willing to loosen your grip?
    – What are you NOT ready to let go of yet?
    – If there was a pattern or theme that stopped you from letting go, what would it be?
  5. Finally, what actions or next steps will you take following your learnings from this exercise?

When: This coaching tool works standalone and can be used any time, but is especially helpful with forgiveness issues (self and others) and to wrap-up a period of coaching.

Uses For This Tool:

•    In Session
•    Homework*
•    Workshops*
•    Teleseminars*
•    Group Coaching*      (When a client finds it challenging to let go, an established group with trust
– and different perspectives – may be more likely to succeed!)

Tip: This coaching exercise is also a perfect way to start a discussion around forgiveness – whether of self or others.

In Summary:

There are 8 Life Balance and Self-Care Tools in this toolkit and this guide was written to help you use this toolkit more effectively. The tools, tips and sequence above are suggestions only – it all depends on you and your client – so dance in the moment, have fun and play with your tools!

Get Your Balance & Self-Care Toolkit here >>

Life Balance and Self-Care Tools, Forms, Exercises, Templates in a Folder










You may also find these articles helpful for your client to find balance/self-care:

  1. De-Stress Series: 10 Easy Ways to Help Your Clients (and You!) Find The Calm You Need
  2. De-Stress Series: Relax Your Clients in Under 5 Minutes with these Guided Meditation Scripts
  3. Reflective Journaling Exercise for Stress Release & Authentic Wellbeing

And you may also find these tools helpful for your client to find balance/self-care:

  1. 3 Month Vision Worksheet – Use the life area headings in this exercise and ask your clients to write out what a balanced life would like in 3 months.
  2. *FREE* Tolerations – What is your client tolerating that is draining them of energy?
  3. Daily Success Habits – Set up daily habits that help your clients take better care of themselves so that they have more a more balanced life – and more energy.
  4. NOT To-Do List Exercise! – What could your client NOT do that would give them more balance?
  5. *FREE* The Effects of STRESS & Warning Signs! – A simple one page mini-poster to help your clients understand the biological effects of stress – and help them identify their warning signs.
Posted on Leave a comment

Celebrating 5 Years in Business! New Business Goals and Action Planning Tool (limited time release)

BONUS 3 Month Business Action Planner 2017-Medium

3 Page Planner

Use Affirmative Writing To Get Clients Unstuck And Connected To Their Goals | by Lynda Monk

To celebrate 5 years in business and thank our amazing clients, we’re releasing (free until March 31st 2014!)  the Business Goal & Action Planning Tool we use.

Sorry this tool is no longer available, however you may like our 20+ Free Coaching Tools & Exercises here >>

This exercise breaks down your busiess planning into achievable goals and steps. It takes just an hour to complete – but keeps you on track for 3 months!

According to a Market Data Report in 2007, approximately 40,000 people in the US work as business or life coaches. That report said coaching was a $2.4 billion industry growing at a rate of 18% per year. Also in 2007, the National Post said coaching is the second-fastest growing profession in the world, rivaled only by information technology. More recently, according to the International Coach Federation (ICF) the number of coaches globally has grown to over 47,000 in 2012, generating approximately US$2 billion in revenue.

Love goal setting? Get our Complete Guide to SMART Goals (with Special .PDF Report!) here >>

So, if this is true, why do so many of us struggle to build our businesses? Is the multi-billion dollar coaching industry – really only benefiting the coaching schools who train coaches, and then send us out into the world with little or no business experience, trying to sell an ‘intangible’ service to people who don’t know what coaching is?

OK, so perhaps that’s a whole different article. But it is true that while many people are training as coaches, the difficulties and challenges of running your own business makes it hard for coaches to succeed.

When I quit my 10 year career in technology (from programmer to project and progamme manager) I had run projects with budgets into the millions, teams of 20 people, “release managed” and tested almost 30 projects at once and got them successfully launched (running meetings of up to 50 people at once). Running my own business should be a breeze!

Hmmm. Well that’s where I was wrong. Cocky even.

Suddenly I went from having a team of many to a team of, well, one. I had no-one to delegate to. No-one to discuss the pros and cons of decisions with – and MOST importantly, no-one to take my difficulties to.

When working for a big organization, I got very good at was knowing my boundaries – what was my responsibility and what was not. If I got stuck, I would simply set up a meeting with my boss, technical support or my business stakeholders and say, here’s the problem. YOU decide.

BUT, when we run our own businesses, we have to do it ALL. Not only that, but we must market ourselves, run the sales operation and buy post-its and pens. All this in the same breath that we make decisions about what our logo or tagline should look like while we’re preparing for a client or seminar, paying in cheques and making follow-up sales calls. Phew! It’s exhausting. And it’s overwhelming at times.

And finally, add in that many of us don’t like marketing and selling ourselves. Many of us don’t know HOW to market ourselves, when we do it often feels like we’re being pushy or big-headed AND it takes time. A LOT of time. Shouldn’t the fact that we’re keen and good at what we do be enough to get us clients?

Frankly, no. I’d like to say yes, but in order to get clients – people need to know you’re there. They need to know you exist, they need to see your company often enough that when they’re ready for coaching they think of you. And they need to know enough about you so they feel that you’re a good fit for THEM.

But all this running our business – and planning the marketing that lets people know we’re there – can be overwhelming. It’s a lot of work (in fact Master Coach and former ICF President Steve Mitten says in the early days of building our coaching practices it takes 3-5 hours marketing to acquire each new client).

So, to celebrate 5 years in business we want to share our secret – that you don’t need a lot of time to make a plan, you just need to do it regularly. At The Coaching Tools Company we make a practice of sitting down every 3 months and writing a short plan that takes an hour or so. And this becomes our business GPS for the next quarter telling us where we need to focus and concentrate our time, efforts and resources.

We want to help coaches grow their businesses. And business planning is unique to each coach – there is no ‘one size fits all’ set of instructions. But with our planning tool we help you break down your business goals and marketing into achievable goals and steps – that work for and are unique to YOU.

So, as a thank-you to our new followers, loyal fans and newsletter readers, to celebrate 5 years in business we’re giving away FREE UNTIL 31st March 2014 for a limited time again – our 3 Month Business Goal & Action Planning Tool.

Sorry this tool is no longer available, however you may like our 20+ Free Coaching Tools & Exercises here >>

If you liked this article on Business Marketing and Goals you may also like:

Posted on 6 Comments

Our 2013 Holiday Gift To You, 499 Inspirational Quotes for Coaches!

Holiday 499 Inspirational Quotes for Coaches Ebook TAGThank-You Gift with Newsletter Sign-up!

Hi there! Emma-Louise here. I’m so excited for our 5th Annual Holiday Reader Thank-You Gift – I think it’s my favourite holiday gift so far!

We’ve added our “499 Inspirational Quotes for Coaches” Ebook to the monthly free resources you get when you sign up for “The Launch Pad” newsletter. If you haven’t signed up yet, you can sign up here >>

I started The Coaching Tools in 2009 as a way to supplement my income after I followed my dream and moved to a small island off the coast of Vancouver, BC, Canada (Salt Spring Island, population 10,500). Over the last 4 and a bit years we have grown to over 5500 newsletter subscribers from more than 100 countries worldwide!

And we couldn’t do this without you. The people who read our newsletter, download and share our free resources and buy our tools, exercises and more! The fact that you’re a Launch Pad subscriber, even if you don’t read every article is super-important to me.

I know your time is precious.

So, a HUGE “Thank-you” to you – our newsletter readers!

So, whether you use this ebook for yourself, share the quotes on social media or use in your articles or with your clients – enjoy! And THANK-YOU!

Thanks and Happy Holidays!





PS. An extra special thank-you to those of you who emailed me to say hello, make requests or just let me know how helpful you found our free resources and tools! You know who you are. You make my day!


If you liked this article, you may also like:

Posted on 6 Comments

New Year, New Look. And Coaching Tools NOW just $9.95 each!

New Coaching Tools Catalogue Homepage Screenshot
Coaching Tools Company Home Page Screenshot
Your New Home Page

Thank-you, Thank-you, Thank-you. For your continued support and encouragement, for your feedback and suggestions and for your kind and generous personal emails letting us know how much you love our free coaching tools, articles and products. It really keeps me going.

So, in our two surveys that we did last year – one in May and another in November – you told us:

  • You thought our pricing was good value – but it could be better.
  • You liked our Value Toolpacks, but would prefer fewer tools at a lower price.
  • As well as our current categories, you wanted to see Business Tools, Self-Discovery Tools, Balance Tools. (As well as some requests for Health & Wellness, Relationships/Parenting and ADD Tools)

Well, we listened. We’ve just finished our first phase of website updates – improving the website navigation (how you get around) AND completely revamping our pricing as you requested. We hope you like the changes!

So, what do you need to know? Well:

  1. BETTER VALUE Coaching Tools!
    – Our tools are now $9.95
    each (with the exception of just 5 tools priced at $19.95).
  2. Even BETTER VALUE Coaching Tool VALUE Packs
    – Your favourite Welcome Pack Toolpack, is EVEN better. We added one new tool and it’s STILL only $47!
    – The Career, Life, Goals and Time Management Value Toolpacks are all now $59.00.
    – And as requested we also reduced overlap between the Value Toolpacks.
  3. We added 2 BRAND NEW Value Toolpacks:
    1) Balance & Self-Care and
    2) Self-Discovery
  4. Its’ EASIER Find Your Way Around and to FIND The Coaching Tools You’re Looking For:
    – We’ve added clearly labelled images on all the main pages for website navigation.
    – We added a whole new concept of Coaching Tool CATEGORIES.
  5. We ALSO added:
    – A category of coaching tools and exercises that are great to use in/for workshops and seminars.
    “Popular” Coaching Tools so you can see what people download or buy the most!

Coming next:

  • At your request, we are planning to add in some way for you to have a “Pick ‘n Mix” Coaching Tools VALUE pack where you can select the coaching tools YOU want. We’re still researching the best way to do this.
  • Once we have a few new coaching tools, we’ll add a Health and Wellness Tool Category and a Business Coaching Tools Value Toolpack. Later on, we hope to add in the other categories you mentioned too.
  • We have plans to donate a % of sales to charity. I’m excited about this!
  • We are expanding the descriptions for each tool, so you have more information. We’ve started, but with 85 coaching tools currently on the site it takes a while!

Please take a look around and comment below to tell us what you think!

Thank-you again for all your patience, support and encouragement.



Warmly, Emma-Louise.



PS. If you find any technical problems or other errors, be the first to contact us and we’ll send you a $10 Coupon to spend how you choose!